
What Is Keyword Research and Why Is It Important for On-Page SEO?
Keyword research is the process of identifying the words and phrases that your target audience uses when searching for products, services, or information online. By understanding these search queries, businesses can optimize their website content to match user intent, improve rankings, and drive organic traffic.
For businesses in Chennai, local keyword research is crucial to connecting with potential customers in your area. For example, targeting terms like "SEO services in Chennai" or "digital marketing company near me" ensures that you appear in front of the right audience.